Microsoft Surface to help shoppers navigate at AT&T stores

News Type: Event — Seeded on Wed Apr 2, 2008 10:36 AM EDT

Article Source: The Seattle Times

technology, microsoft, seattle-times, seattle, at-t, steve-ballmer, msft, surface, redmond, microsoft-research, way-cool, nigel-k, tom-gibbons

Seeded by Tedd Riggs

Microsoft won genuine "wows" from technology enthusiasts when it unveiled a touch-controlled computer embedded in a sleek coffee table 10 months ago.

Bill Gates has demonstrated the device, called Surface, at marquee company events, and Microsoft's partners have had warm receptions for their prototype applications.

While the combination of cameras, projectors and computers is impressive, questions remain about the marketing and business models for Surface — a new and as-yet unproved category.

"The product is absolutely stunning," said David Daoud, an analyst with IDC. "Microsoft certainly deserves applause for all of that. Going to market is a different ballgame."

Surface will be released into the wild April 17 as a point-of-sale display for handsets at five AT&T stores, the companies plan to announce at an industry event in Las Vegas today.

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Tedd Riggs's Column, All of Newsvine
Groups: GeekVine, Science And Technology, Seattleites
Regions: Seattle/Tacoma

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6.5

{"commentId":1647210,"authorDomain":"TeddRi"}

Tedd Riggs

Way cool. Finally a use for the Microsoft Surface. If you have never seen the Surface in use, it is worth a trip to watch it. I have not seen the AT&T version, but it does remind me of something out of the future.

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1 vote

#1 - Wed Apr 2, 2008 10:36 AM EDT

{"commentId":1708375,"authorDomain":"kokayi"}

Kokayi

I came across this one of my tech feeds. I had never heard of it. It's definitely hot. At first I thought it might be too esoteric to seed but a quick tag check is proof it isn't.

{"commentId":1708375,"threadId":"244079","contentId":"1405950","authorDomain":"kokayi"}

1 vote

#1.1 - Fri Apr 18, 2008 4:21 PM EDT

{"commentId":1708452,"authorDomain":"TeddRi"}

Tedd Riggs

The Surface is awesome to see, its neat that its finally getting out in the real world. I have mentioned it to several people and usually they have no idea what I am talking about.

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2 votes

#1.2 - Fri Apr 18, 2008 4:44 PM EDT

{"commentId":1647263,"authorDomain":"TeddRi"}

Tedd Riggs

Microsoft's Website has some interesting info on what the Surface can do.

Microsoft Surface

{"commentId":1647263,"threadId":"244079","contentId":"1405950","authorDomain":"TeddRi"}

3 votes

#2 - Wed Apr 2, 2008 10:49 AM EDT

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TEDD RIGGS

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Microsoft Surface to help shoppers navigate at AT&T stores

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